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DefySupply.com Expands into Lighting Industry

As of June 1st, DefySupply.com, known for its over 4,000 unique, "on demand", furniture models has entered into the lighting industry.

Minneapolis, MN (PRWEB) June 28, 2011

DefySupply.com continues its aggressive expansion by scaling their unique business model to include more than just furniture products. In early June, DefySupply.com began offering modern floor lamps and chandeliers to their loyal customer base in order to further corner an online niche of home furnishings. With 30 brand new lighting products now being sold at DefySupply.com, it gives the rapidly growing e-retailer a chance to prove the scalability of their business model for merchandise outside of everyday furniture. The fashionable and innovative offerings of chandeliers are sure to become the focal point of any room and bring distinction to customers’ homes. In addition, the broad range of floor lamps will add a sophisticated touch to spaces of any style.

At DefySupply.com, exceptional relationships have been built with the world’s top manufacturers of home furnishings in order to eliminate inefficiencies within the supply chain and pass on incredibly low prices to consumers through the exclusion of traditional markups and middle men. To do this, top producers compete for individual orders, allowing DefySupply.com to extend massive savings to their eager customer base. “The addition of lighting products from DefySupply.com is a great leap forward for our company as we are able to demonstrate the the scalability and efficiency of our unique business model to products outside of just modern furniture,” says president and founder Brent Gensler. “Our confidence in expanding the model to other product types opens the door for countless opportunities and ideas for us to pursue further down the road.”

The company’s decision to expand into lighting hasn’t stopped further home furniture expansion by any means. Also this June, DefySupply.com added over 45 new products in order to further diversify their merchandise offerings into bedroom furniture sets. The sleek and modern bed frames as well as full bedroom sets still offer huge savings for all customers, free shipping, and a one year quality guarantee.

With countless new additions to DefySupply.com and plenty opportunities for future growth, the company is making great strides to become an industry leader and innovator in the very near future.

About DefySupply
Minneapolis-based DefySupply is a Web-based company that sells all types of furniture at rock-bottom manufacturer's prices, direct to business customers and consumers. Through a unique relationship with producers around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels. With two pricing options to choose from, DefySupply offers a monthly membership for $4.99 or an annual membership for $38.99, both of which provide members with lowest possible prices and flexible payment options. DefySupply also offers non-member pricing on all products at a slight premium over member pricing. For more information about DefySupply, please visit defysupply.com.