DefySupply.com Releases Innovative "name your sectional & sofa" Campaign
DefySupply.com, the widely popular furniture e-retailer has released its new "name your sectional & sofa" campaign. The campaign allows their customers who are the first to order a specific sectional or sofa the opportunity to name the model simply by writing their request in the order comments section during checkout.
Minneapolis, MN (PRWEB) December 3, 2009
DefySupply.com, one of the fastest growing e-commerce furniture websites, no longer needs to make a name for themselves in the industry---they’re leaving that up to the customer. Starting December 3rd,2009 through Christmas, 2009, DefySupply.com is looking to their growing consumer base to name a sectional or sofa of their choosing.
How does it work? The first customer to purchase any of their sectionals and sofas will have the opportunity to name the model for future customers by simply writing in their name request in the "order comments" section during checkout. Their new and repeat customers can not only customize the color, and shape of their sofas and sectionals, but can name one as well. Or, at least try too.
“We’re taking customization to the next level,” explains Brand Manager Jeffrey Reid, “our goal at DefySupply.com is to provide each customer with a personalized experience. The first step was allowing customers to change the color and shape; and this step is, well, just exciting."
The only two stipulations of this campaign are that the customer must be the first to purchase the model, and the proposed name must be accepted by DefySupply.com.
With a selection of nearly 1,000 living room sectionals and sofa sets, DefySupply's continuously growing customer base will be able to take customization to the next level.